It is now February. According to the wedding planning timeline in the latest issue of Real Simple Wedding Edition, I am supposed to have nailed down my photographer, DJ, florist, priest, guest list, caterer, videographer, entertainment, dress, hotels, website, bridesmaid dresses, and save-the-date/invitation. Yes, what a short to-do list!!! And there is now a possibility of us having a wedding banquet in Taiwan in the spring as well. Oh so much to do and so little time!!
Sitting in a "Wedding DJ showcase" put on by a company called Dennon & Doyle yesterday made me realize that as a potential bride, I am the target consumer of the wedding industry. Walking into the "showcase", I felt like Mark and I were a part of something bigger. We were part of a large herd of couples with huge dollar signs hanging over our heads and holding our wallets screaming "rob me, rob me"!!!
At Clorox, we talk about the consumer "aperture", which is the moment when the potential consumer is open to hearing about new products and making consumption decisions. I guess I am living an "aperture" period now with all of the vendor selection I am going through, except that as a marketer, I refuse to be "marketed" to!!! Please, if I receive another piece of mail about wedding-related stuff, I will have to call TheKnot.com and ensure they take me off of their list and not release my info to anyone else. Wow, I realize I am starting to sound like an angry bride. Maybe this is how brides turn into bridezillas! ;b
Also, conversation with Dusty, the manager of my reception facility Terra on Friday, about how integrated he wants to make sure that the different elements of my wedding are coming together reminded me of what I do at work - leading "Integrated Marketing Plans". I asked myself, what is the BIG IDEA we are integrating around? Is it Mark and Amy - the urban SF couple with our passion for modern art? Or is it M&A foodies who can never say no to yummy food esp. ice cream? This is when I also realized that wow, perhaps I have consumed too much of the Clorox Koolaid, perhaps in the form of Clorox bleach, Pine-Sol, or Brita filtered water.
Yes, marketing, it is everywhere.
Now, back to more wedding planning. I swear, I think I might puke if I have to look at another wedding photo, but you did not hear that from me.
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2 comments:
Hilarious...so true. You just can't get away from marketing, and it's extra weird to be on the other side experiencing the spin.
I heart my Brita, though. :-)
Yea - love those who heart their Britas!
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